TAG Heuer — Aquaracer
TAG Heuer · Commercial

Aquaracer

ClientTAG Heuer
TypeCommercial
CategoryLuxury

TAG Heuer's Aquaracer film centred on a performer diving from a tower roughly 20 metres above the sea near Nice.

Andriu FPV had to match a human body accelerating towards the water at around 70 km/h, close enough to preserve the fall without crossing the performer's line or losing the cinema system at sea. The shot was built around exact timing and one defined escape path.

The Challenge

The hero sequence required following a performer as they launched from a tower roughly 20 metres above the sea and fell directly into the water, accelerating to around 70 km/h by the surface. The drone had to remain close enough to preserve the speed and immersion of the jump while operating above open water, where even a small mistake would mean losing the complete cinema system. Timing was unforgiving: the flight had to match a human body in free fall without crossing the performer's line or ending in the water.

Our Approach

We built the flight around precise timing, a carefully defined escape path and strict coordination with the safety team. The creative ambition demanded accepting a calculated level of risk, but every controllable variable was prepared in advance. The result was an intimate, high-energy perspective that could not have been achieved with a conventional aerial platform.

Role
FPV Drone Pilot / Cinematic FPV Specialist
Director
Jonas Hei
Production
Solab
Location
Nice, France
Year
2021
Camera
RED Komodo X
Lenses
Laowa 9mm
Platforms
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