Yves Saint Laurent, Libre
Yves Saint Laurent's Libre campaign placed Dua Lipa against the volcanic scale of Tenerife while keeping the camera within close range of the performer.
For Iconoclast and cinematographer Mathias Boucard, Andriu FPV shaped deliberate lines with graceful acceleration and predictable distance, giving the fragrance film FPV energy without losing the control expected around global talent and a luxury image.
The Challenge
The campaign required dynamic camera movement within a couple of metres of Dua Lipa in striking natural locations while preserving the control and elegance expected from a global luxury fragrance film. The drone needed to feel powerful but never uncontrolled, and the proximity to high-profile talent left little tolerance for unnecessary risk or visual roughness. The locations were Punta de Teno and a beach kept clear for her alone, both inside protected natural areas of Tenerife, so every flight window had to be agreed with the park authorities before it existed on a schedule.
Our Approach
We designed clean, deliberate trajectories that used the landscape to add scale while maintaining an intimate relationship with the performer. The flight style prioritised graceful acceleration, stable framing and predictable distances around talent. This gave the film FPV energy without losing the precision of a fashion campaign.
Featured Talent
Dua LipaRAW FPV Drone with RED Komodo
- Role
- FPV Drone Pilot / Cinematic FPV Specialist
- Cinematography
- Mathias Boucard
- Production
- Iconoclast
- Location
- Tenerife, SpainHow we operate in Spain
- Year
- 2022
- Camera
- RED Komodo
- Lenses
- Laowa 15mm