Square
Square's campaign moved through the Barcelona region from beach and rocky coastline to orchards, harvest machinery, fields and livestock.
For Anonymous Content and director Alex Hulsey, Andriu FPV adapted speed, height and approach to each environment: orchard rows became camera corridors, waves set the timing on the coast and calm, predictable flight protected natural behaviour around the animals.
The Challenge
The campaign moved between a beach, rocky coastline, apple orchards, harvest machinery and fields with sheep. Each environment required a different relationship with people, animals and practical work. The drone needed to move through the scenes as if it belonged there, without disturbing livestock or interrupting genuine activity.
Our Approach
We adjusted speed, height and approach direction to the behaviour of each environment. In the orchards, the rows became natural corridors through workers and machines; on the coast, waves and rocks drove the timing; around animals, the movement remained calm and predictable. This produced an immersive point of view without making the drone the subject of the film. With the sheep we flew the same aircraft we had used around the horses on the Hermès shoot, because it was already proven not to spook animals, and that decision was made with the animal handlers rather than announced to them.
Featured Talent
Farm workers and local castRAW FPV Drone with RED Komodo
- Role
- FPV Drone Pilot / Cinematic FPV Specialist
- Director
- Alex Hulsey
- Cinematography
- Zachary Spiker
- Production
- Anonymous Content
- Location
- Barcelona region, SpainHow we operate in Spain
- Year
- 2021
- Camera
- RED Komodo
- Lenses
- Laowa 15mm