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Square · Commercial

Square

ClientSquare
TypeCommercial
CategoryFilms

Square's campaign moved through the Barcelona region from beach and rocky coastline to orchards, harvest machinery, fields and livestock.

For Anonymous Content and director Alex Hulsey, Andriu FPV adapted speed, height and approach to each environment: orchard rows became camera corridors, waves set the timing on the coast and calm, predictable flight protected natural behaviour around the animals.

The Challenge

The campaign moved between a beach, rocky coastline, apple orchards, harvest machinery and fields with sheep. Each environment required a different relationship with people, animals and practical work. The drone needed to move through the scenes as if it belonged there, without disturbing livestock or interrupting genuine activity.

Our Approach

We adjusted speed, height and approach direction to the behaviour of each environment. In the orchards, the rows became natural corridors through workers and machines; on the coast, waves and rocks drove the timing; around animals, the movement remained calm and predictable. This produced an immersive point of view without making the drone the subject of the film.

Featured TalentFarm workers and local cast
Role
FPV Drone Pilot / Cinematic FPV Specialist
Director
Alex Hulsey
Cinematography
Zachary Spiker
Production
Anonymous Content
Location
Barcelona region, Spain
Camera
RED Komodo X
Lenses
Laowa 15mm
Platforms
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