BMW — M8
BMW · Commercial

M8

ClientBMW
TypeCommercial
CategoryAutomotive

BMW's M8 campaign brought three hero cars to the limestone formations of El Torcal de Antequera.

Andriu FPV used deep knowledge of the location to turn rock gaps, hidden road sections and compressed perspectives into repeatable reveals. Each vehicle received equivalent timing and framing without making the three flights feel mechanically duplicated.

The Challenge

The limestone landscape created dramatic but technically narrow routes above, between and around the rocks. The campaign involved three BMW M8 vehicles and required equivalent hero movements for each one. A line that worked once therefore had to be reproduced with the same framing, timing and relationship to the road several times.

Our Approach

Deep familiarity with El Torcal became a creative advantage. We knew which rock formations could conceal and reveal the vehicles, where the road geometry created compression and which routes remained flyable at speed. Reference points were established for repeatability, allowing each car to receive the same visual treatment without making the movement feel mechanical.

Featured TalentPrecision drivers
Role
FPV Drone Pilot / Cinematic FPV Specialist
Director
Lino Russell
Cinematography
Eckhard Pollack
Location
El Torcal de Antequera, Spain
Year
2019
Camera
RED Komodo X
Lenses
Laowa 15mm
Platforms
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