Revolution Is a French Thing
Renault's Revolution Is a French Thing used three Madrid buildings for a pixelated transformation between stop motion, frozen action and full 3D.
For QUAD and Bruno Aveillan, Andriu FPV integrated photogrammetry into the shot plan, mapping each location and choosing flight paths with clean parallax so the physical architecture and its digital reconstruction stayed locked together.
- Cannes Lions2x Bronze Lions, Industry Craft — Production Design / Art Direction · Achievement in Production
- CICLOPE FestivalGold, Production Achievement · Bronze, Cinematography · Bronze, Production Design · Finalist, Direction (61–120s)
- Berlin CommercialWinner, Craft: VFX / Animation
The commercial used real Madrid locations as the base for a highly unusual digital transformation, somewhere between stop motion, a mannequin challenge and a fully pixelated 3D world. The work covered three buildings and required accurate environmental reconstruction, while urban permits, interference and complex flight geometry added another layer of difficulty.
We integrated photogrammetry and mapping into the camera plan from the beginning. The three locations were documented so the VFX team could rebuild and manipulate them, while the drone lines were chosen to provide clean parallax and readable spatial relationships. Our previous 3D-mapping experience allowed the physical and digital versions of the locations to remain tightly aligned.
- Role
- FPV Drone Pilot / Aerial Cinematography
- Director
- Bruno Aveillan
- Cinematography
- Bruno Aveillan · Car DOP: Denis Guth
- Production
- QUAD
- Location
- Madrid, Spain
- Year
- 2024
- Camera
- RED Komodo X · DJI Zenmuse X9
- Lenses
- Laowa 15mm · full Inspire 3 lens kit